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marketing strategy

Time to re-evaluate your marketing strategy

10|03|2009

By Jay Maharjan
I believe that marketing is more of a science that an art. Every entrepreneur should be on top of their marketing strategy. Here is a list of 10 tips to take charge of your campaign.

Prepare a formal marketing plan – i.e. if you don’t have one already. Regardless of the size of your [...]

Re-evaluate and measure your marketing strategy in 10 steps

10|27|2008

By Jay Maharjan
I believe that marketing is more of a science than an art. Every entrepreneur should be on top of their marketing strategy. Here is a list of 10 tips to take charge of your campaign.
a. Prepare a formal marketing plan –
i.e. if you don’t have one already. Regardless of the size of your [...]

Fastest Way to Find New Customers

10|10|2008

11.27.2007
Entrepreneur:
“If you’re a startup, the fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours. Then you promote yourself to their database with a special offer presented as a gift from the older business.
The beauty of [...]

Cutting-edge Marketing For Cultural Creatives

06|08|2008

by Laurie Lamson
OLD SCHOOL: PUSH ADVERTISING
Audiences, especially savvy cultural creative audiences, have become jaded about the thousands of advertising and promotional messages we receive each day. We’ve learned how to tune them out. We just don’t respond to hard sell approaches the way our forefathers did, unless we have a specific need for the [...]

Getting the Phone to Ring

11|18|2007

By Chris Consorte – Posted on November 18, 2007
While all things e-marketing work well, they’re just part of the many ways you can get your phones to ring–and convert prospects to sales.
When it comes to sales, nothing is better–in my humble opinion, that is–than a good old- fashioned inbound phone call. Let me explain.
I’m a [...]

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