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The Secrets of Marketing in a Web 2.0 World
12|18|2008
By Salvatore Parise, Patricia J. Guinan and Bruce D. Weinberg
Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers.If only they knew how to do it.
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That’s where this article aims to help. We interviewed [...]
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