Archive for October, 2008

Ten Critical Steps to writing a Business Plan


October 20, 2007
Starting a business is a major commitment that will consume 24/7 of your life with no end in sight. It is always good to know what you are getting into before you take the plunge. From my experience writing business plans for large and small companies alike for the last 8 years, there [...]

Top 7 Hiring Mistakes for Startup Businesses


If you are an entrepreneur or a startup business, here is a list of good tips to avoid hiring mistakes.
Avoid these pitfalls and build a team of talented employees.
Building great teams is never easy.
A quick look at the sports world confirms this. Coaches come and go, players are free to seek new teams and owners [...]

The Green Collar Economy


Huffington Post |  Nicholas Sabloff   |   October 20, 2008 08:02 AM
Social and environmental activist Van Jones felt he had important message about the economy, energy prices and global warming to impart in his book “The Green Collar Economy,” which was published this month. What he didn’t have, as a first time author with an almost non-existent [...]

Effective Press Releases and Distribution Channels


by Milind Mody
It is widely believed that the first press release was issued over 100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which had just suffered a tragic accident. The press release was issued to prevent alternate versions of the accident from being spread among the press. And, 100 years later [...]

Top 10 Reasons for Buying a Franchise


Here’s how franchises can offer you a jumpstart toward owning your own business in 2008.
2. Strong Brand. One of the biggest advantages of franchising is that the company is building a brand on a regional or national basis that should have value in the eyes of customers you’re trying to attract.It’s the time of year [...]

The most current study on nano-technology


I came across this nano-technology report prepared by Batelle Memorial Institute. This is so far the most detailed report available for entrepreneurs. This is the future!
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Re-evaluate and measure your marketing strategy in 10 steps


By Jay Maharjan
I believe that marketing is more of a science than an art. Every entrepreneur should be on top of their marketing strategy. Here is a list of 10 tips to take charge of your campaign.
a. Prepare a formal marketing plan –
i.e. if you don’t have one already. Regardless of the size of your [...]

Interview with Laura Allen


Laura Allen is the co-founder of 15secondpitch. 15secondpitch is one of the first companies to offer services to help entrepreneurs and large companies – to come up with a precise value added pitch that grabs attention.
4entrepreneur: What is a 15SecondPitch?
Laura Allen: The 15SecondPitch is a clear, concise and compelling way to explain who you are [...]

Less is the New More: Making the most of Small Spaces


Less is the New More: Making the Most of Small Spaces
by Lloyd Alter, Toronto on 10.14.08
Design & Architecture (less is more)

As people migrate to smaller spaces, good design helps a lot. This is something they figured out in Europe long ago, that if you don’t have a lot of horizontal room you can go vertical. [...]

Readers prefer green magazines


Hearst Survey Finds 43% Would Pay More for Titles That Use Recycled Paper
By Nat Ives
Published: October 22, 2008
NEW YORK (AdAge.com) — Magazine readers are concerned about the environment and are already taking steps to live more sustainably, according to a survey of Hearst Magazines subscribers aged 13 and up. Almost four out of five respondents [...]

Kronomy: a cool presentation tool


from Guy Kawasaki’s blog:
Check out the profiles of the lives of Barak Obama and McCain.
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Will Ferrell back on SNL


What Color Is Your Collar?


Ben Jervey
Toward a definition of “green-collar”

Despite all the clamor about “green-collar” jobs, there’s no real consensus as to what exactly one is. “Green-collar” jobs are, however, the linchpin of any proposal to develop a clean energy industry that will provide necessary economic stimulus while combating climate change. Can we really fix our environmental and economic [...]

The lighter side of the World Series matchup


By Tim Brown 
ST. PETERSBURG, Fla. – We’ve gone inside the numbers and outside the box.
We’ve broken it all down, ‘til there’s nothing left but dust and some old Sabermetric equation in which the answer was 42, remainder 3½.
We’ve asked all the important questions and learned that, yes, Phillies reliever Chad Durbin recently signed an autograph [...]

Jessica Alba shows off her eco-friendly abode


Reuse and Recycle
Interior decorator Kari Whitman scours antiques store, flea markets and a client’s existing inventory before even thinking about new furniture. “The craftsmanship is often better in older pieces,” says Whitman. “For Jessica Alba’s house we bought almost every piece used.”
Whitman shows Alba vintage crystal chandeliers.
—With reporting by Glynis Costin and Kate Meyers
Eco-Friendly Home [...]

OMMA Video conference


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LA Technology Week


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The Next Generation Of Entrepreneurs


By Francisco Dao 
I recently attended my 20-year high school reunion where I was hit with the inescapable truth that I am getting old. Since old people always wring their hands and fret about the lazy slacker state of “kids these days” I started thinking about the young entrepreneurs I’ve met in the past year and realized [...]

What would Warren Buffet do?


Warren Buffett: Why I’m Buying U.S. Stocks Now
Posted By:Alex Crippen
Warren Buffett wants the world to know that it’s time to get greedy right now, as fear sends stock prices plunging across the globe.

Using the widely-read opinion pages of The New York Times, Buffett writes that he’s been buying U.S. stocks for his personal account, picking [...]

Interview with Pasadena Bioscience Collaborative


We are focusing on biotech entrepreneurs this week. As I often write on this blog and in my upcoming book, science entrepreneurs will play key roles in the making of conceptual economy. The interviews that we are featuring offer important insights for science entrepreneurs to leverage on various resources available.
Interview conducted by Richard Jones, Jr.
Pasadena Bioscience Collaborative (PBC)
Bruce Blomstrom is President [...]

10 Ways to Get Green Tax Breaks


Josh Peterson ( Planet Green)
Here are ten ways to claim federal tax credits and incentives by doing eco friendly stuff:

Buying a hybrid, a car that runs on alternative power, or a lean-burn diesel vehicle can net you a tax break of $250-$3,400. This refund is dependent on the amount of gas saved by the engine and [...]

Can green investing save the global economy?


Billionaire George Soros talks about the green investing opportunities to save the global economy.

4entrepreneur interviews Momentum Biosciences (Pt. 3)


4entrepeneur interviews Christian Behrenbruch, Managing Director (Pt. 3/3)
by Richard Jones, Jr.
4entrepreneur: What motivated you to become an entrepreneur?
CB: Its fun and when I was a Ph.D (well, we call it a D.Phil) student at Oxford, my grant didn’t cover enough money to really stand much of a chance of dating girls in any kind [...]

4entrepreneur interviews Momentum Biosciences (Pt. 2)


4entrepeneur interviews Christian Behrenbruch, Managing Director (Pt. 2/3)
by Richard Jones, Jr.

4entrepreneur: How would you describe the overall health of the biotech industry in the USA, California, and in the Greater Los Angeles area?
CB: LA has had some recent successes – for example, the acquisition of Agensys by Astellas. Cougar Biotech is doing some [...]

4entrepreneur interviews Momentum Biosciences (Pt. 1)


4entrepeneur interviews Christian Behrenbruch, Managing Director (Pt. 1/3)
by Richard Jones, Jr.

In addition to his managing role at Momentum Biosciences, Christian Behrenbruch, PhD MBA, is a Professor in the Crump Institute for Molecular Imaging, Department of Medical and Molecular Pharmacology, David Geffen School of Medicine and “Entrepreneur in Residence” at UCLA.
4entrepreneur: What is the origin [...]

Important tips for writing a press release


By Jay Maharjan on October 22, 2007
As an entrepreneur, publicity can be the key to taking your venture to the next level. I think there’s no such thing as bad publicity, especially if you are a budding start-up. In the digital age, when the buzz can spread like California wildfire, any sort of publicity can [...]

Fastest Way to Find New Customers


“If you’re a startup, the fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours. Then you promote yourself to their database with a special offer presented as a gift from the older business.
The beauty of [...]

Role of management and executives in the conceptual economy


Jay Maharjan

Role of management and executives in the conceptual economy

 I was a student of Peter Drucker at Drucker School of management. I followed Drucker’s work for over ten years. As the legendary management guru often said that one could  not manage change, whether it was a  change in  market demand, political climate or a change in [...]

Los Angeles Technology Week


Keynote Speaker(s):
Steve Glenn “CEO of LivingHomes”
Event Type: Technology Seminars & Anniversary Celebration
Business Technology Center
2400 North Lincoln Avenue
Altadena, CA 91001
(626) 296-6300 | (626) 296-6301
Time: 11:00 am to 7:00 pm
Program highlights include a FREE Technology Fair on the grounds of the BTC with innovative exhibits from internationally renowned technology companies and institutions as well as hybrid, electric [...]

making sense of changing economic times


Jay Maharjan 
The congress and the Senate passed 840 billion financial bailout. Both Presidential candidates voted for the bill indicating that it was a necessity to keep the economy moving. We are going through a major change globally. Regardless of relatively large sums of bailout packages that the governments around the world are proposing, this is just [...]

Podcast Interview with Tom Perkins


Here is a great podcast interview conducted by Venture Voice. Tom Perkins – for people who haven’t heard of his name, is one of the pioneers in the field of venture funds. Along with Eugene Kleiner, Perkins founded Kleiner Perkins. Perkin’s venture capital firm has successfully funded many major successful ventures – including Google and [...]

Getting ready for conceptual age


Political Implication: 
Jay Maharjan 
Conceptual age is going to be different. As I write regularly on this topic, the government needs to enhance measures to foster entrepreneurship, this time around focusing on encouraging traditional knowledge workers to get into conceptual entrepreneurship.
Entrepreneurially driven knowledge workers have traditionally raked in better rewards than their fellow counterparts who work for larger [...]

PR Newswire: An Informative Discussion on the 2008 Media Pickup Study


Tuesday, October 7, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes
Have you heard? PR Newswire provides the best pickup of any newswire service — and we have the survey results to prove it. Based upon a three-month study by Diagnostics Plus, an independent research and intelligence
firm, PR Newswire [...]

Hollywood’s endangered entrepreneurs


By Patrick Goldstein, THE BIG PICTURE
March 11, 2008
IT’S hard to imagine New Line Cinema without Bob Shaye, its prickly paterfamilias. The company is being absorbed into Time Warner’s Warner Bros. film division, with Shaye and most of the employees being cast adrift. Long after he’d sold his company in 1993, Shaye continued to treat New [...]

Palin in california


Here are some exclusive pics taken by 4entrepreneur team at the Palin event inside Home Depot Center, Carson. With sporadic protests taking place outside the stadium, the event drew huge cheering crowd. Palin’s comment at the event drew national headlines today.

John Voight warming up the crowd.

eBay CEO Meg Whitman

Palin talking to the packed house

A view [...]

Passion, People and Principles


By David Maister
I have just been examining a fascinating book called JUST ENOUGH ANXIETY by Robert H. Rosen, which argues that, for optimum achievement, you can have both too little and too much anxiety – both as an individual and as an organization. The book explores how a leader / manager creates the optimal amount.
The [...]

Is Your Great Idea A Real Business?


Here is an excerpt of a post written by Melanie Lidner for forbes.com

Can You Sustain A Competitive Advantage?
Great ideas attract competitors and substitutes. Having a real business means being able to survive the fight. Being the first to market may work to your advantage in the short term, but sustaining that advantage could require additional [...]

5 studios team up for digital cinema deals


To compliment the piece I wrote last night on conceptual entrepreneurship, I came across this article on digital movie distribution. Here is an excerpt
DCIP pacts cover most costs of 14,000 systems
By Carl DiOrio
Five film studios have formally announced their signing of agreements with the nation’s top theater chains to fund the rollout of thousands of [...]

How will the conceptual entrepreneurship look like?


Jay Maharjan
Not everybody is destined to be an entrepreneur. Being an entrepreneur is not a get rich quick type of scheme. Rudyard Kipling’s poem ‘if’ defines the mentality that an entrepreneur needs to have.
If you can dream – and not make dreams your master,
If you can meet with triumph and disaster
And treat those two imposters [...]

5D Immersive Design 2008 Conference


Produced by Art Directors Guild and UAM Cal State Long Beach, Event Showcases Experts from Disney Online, Emmy Award-Winning Imaginary Forces  LONG BEACH, Calif.  (September 23, 2008) – Against a backdrop of rapidly emerging technologies in design for narrative media, “5D: The Future of Immersive Design Conference” will bring together many of the most innovative and [...]