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RssMarketing in Conceptual age
Jay Maharjan
Traditional marketing and PR still apply in principle, but the medium has changed drastically. A friend appropriately pointed out to me the other day that these days PR stands for page rank – indicating the importance of being seen on the web.
Being seen on the web is not enough. It’s true that Google has become a new frontier for marketing but if you think about it, Google is just a medium. Influencing the web or/and influencing mainstream media via web is whole another story. Content is still king and with the availability of the medium like web, influencers other than yourself shall play a bigger role in disseminating the content for you. In other words, quality of content is still very much crucial but more important is going after the groups of people and parties who will spread the news for you. People often turn to their friends or other people whom they trust. In conceptual age, individual influencers can all of a sudden find a medium of their choosing within the web to spread the things they like or/and dislike. As an entrepreneur, it is extremely important to create this effective network of influencers.
In conceptual age, with lower barrier to entry, influencers have tools like blogs, forums, web chat, podcast, video chat to spread your message instantaneously. At any given time, there are over 8 million users talking on Skype, millions more expressing their views on various free blogs offered by companies like Wordpress, and on social media outlets like Facebook and MySpace.
Majority of members on the places that I have just mentioned are using these platforms to promote personal views for personal uses only. As the backers of these sites, Microsoft, MediaCorp and Google among many more are trying to turn casual users to money making influencers, this is a perfect time for innovative entrepreneurs to exploit these opportunities. Before long, many free features will soon start costing you – sooner if the major backers have it their way.
So, I strongly urge entrepreneurs to tap into your group of influencers and give them incentive and the right value to help you spread your cause.
Tags: Jagdish Maharjan, marketing in conceptual age, marketing in conceptual economy, PR and marketing in conceptual economy Jay Maharjan, PR in conceptual age, PR in conceptual economy
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