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Readers prefer green magazines

10|27|2008

Hearst Survey Finds 43% Would Pay More for Titles That Use Recycled Paper
By Nat Ives
Published: October 22, 2008
NEW YORK (AdAge.com) — Magazine readers are concerned about the environment and are already taking steps to live more sustainably, according to a survey of Hearst Magazines subscribers aged 13 and up. Almost four out of five respondents [...]

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