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RssBy Jay Maharjan on October 22, 2007
As an entrepreneur, publicity can be the key to taking your venture to the next level. I think there’s no such thing as bad publicity, especially if you are a budding start-up. In the digital age, when the buzz can spread like California wildfire, any sort of publicity can create much needed press, traffic to your website, or get the brand recognition.
How to write a press release?
Choose a headline that stands out – According to Business Wire, write a headline that is keyword rich and clearly states the theme of your release.
Be precise. Keep length of the press release to one page. Never exceed two pages.
Choose right words. Avoid using first person perspective. Do not use terms like ” I ” or “We”. Use verbs that reflect strong statements. Instead of writing “The company is in the process of implementing quality control processes…” use “The company implemented Six Sigma quality control measures…”
Include at least one quote on your press release. A couple of strong, relevant quotes from employees, managers or the CEO give credibility to the statement. Make sure to get permission before using any quotes.
Use key words repeatedly throughout the release. Search engines view multiple mentions in most sources as high priority and give higher ranking.
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Tags: how to write a press release, Important tips for writing a press release, Marketing tools, Press release tips, what makes a good press release
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What makes a good topic for Business Wire?
a. Launch of a company – along with the highlights of the services or/and the products that your company offer
b. News of key executives, directors, or advisors joining your company
c. News of special milestones – e.g. 10 year anniversary events, opening of new offices, acquiring a FORTUNE 500 client, merger & acquisition news
d. Special recognitions – e.g. start up company of the month, Innovation Awards.
e. News of strategic partnerships – Always exploit the opportunity to tie in with the partners with higher brand identity.
f. News of channel, sales partnerships, Value-added Resellers (VARs) – Always make channel partners, VARs feel important and part of your family
[...] tips for writing a press release Posted on January 12, 2008 by Jay By Jay M [...]