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Cutting-edge Marketing For Cultural Creatives
06|08|2008
by Laurie Lamson
OLD SCHOOL: PUSH ADVERTISING
Audiences, especially savvy cultural creative audiences, have become jaded about the thousands of advertising and promotional messages we receive each day. We’ve learned how to tune them out. We just don’t respond to hard sell approaches the way our forefathers did, unless we have a specific need for the [...]
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