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The Small Business – Big Business Ecosystem Trend
05|05|2008
Mark J. Penn is a pollster and the man who identified the trend of “soccer Moms” in 1996. Later he wrote a book called Microtrends along with Kinney Zalesne.
He defines a microtrend as affecting a small percentage of the population that can have a large impact on society as a whole: “a microtrend can be [...]
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