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Archive for October, 2007

What makes radio commercials effective?

10|25|2007

By Jay Maharjan on October 25, 2007
We recently started a radio advertisement campaign on CBS KFWB Los Angeles. KFWB 980 is one of the largest radio stations in the city known for its second largest media market in the world. This was the first time we prepared a script for a station with million [...]

Business Plan Basics II

10|16|2007

By Jay Maharjan on October 15, 2007
Starting a business is a major commitment that will consume 24/7 of your life with no end in sight. It is always good to know what you are getting into before you take the plunge. From my experience writing business plans for large and small companies alike for the [...]

Tips for getting grants for your non-profit organization

10|06|2007

By Jay Maharjan on October 5, 2007
One of the classic mistakes that most non-profit organizations make while applying for grants is that they do not follow proper guidelines. “ About 90 percent of applicants are rejected just for not following the required guidelines,” says Elana Edelstein, Assistant Director of Communications, Marketing and Foundation at Glendale [...]

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