Subscribe Newsletter
Contact
RssCNBC puts the ‘The Big Idea’ on hold. With the economy in the dire straits, the show’s “anybody can start a major corporation” message is less pragmatic – and the ratings haven’t been kind.
—
by Jeff Bercovici
CNBC has put The Big Idea, adman Donny Deutsch’s entrepreneur-encouragement show, on hiatus, reports TVNewser.
Officially, the show’s not canceled, just on hold until a moment more favorable to its message — the theory being that “Anyone can start a Fortune 500 company” isn’t so credible in this economy. But the ratings haven’t been so hot: The Big Idea is down year-over-year — and this at a time when the network is generating record ratings — and it scratches, or reaches fewer viewers than Nielsen can accurately measure, some 30 percent of the time in the prime demo of adults 25-to-54.
The show’s suspension is a bit of bad news for Hyperion, which is set to publish a new book by Deutsch in January, titled The Big Idea: How to Make Your Entrepreneurial Dreams Come True From the Aha Moment to Your First Million. But if Deutsch is feeling bummed about losing his show, reading some of his own prose might perk him up — particularly this nugget from page 116: “The biggest lesson I’ve learned over the years is that you have to make failure your friend.”
Read the original post
Posted via email from Jay’s posterous
Entrepreneur Update
[...] CNBC puts ‘The Big Idea’ on holdCNBC has put The Big Idea, adman Donny Deutsch’s entrepreneur-encouragement show, on hiatus, reports TVNewser. Officially, the show’s not canceled, just on hold until a moment more favorable to its message – the theory being that . [...]
I really enjoyed your show! It got me thinking about taking my company and idea national.
I hope to see the show continue in the future.
Timothy P Ryan
Founder/CEO
Accountant On The Go, Inc.
very important service for entrepreneurs on the go. get in touch with me – we know of few readers might be needing service like this
Mai aprox. 10 lac main acha sa business karna chata hu. Pl. apkey suggestions chata hu.Ph no. 08979122256