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Time to re-evaluate your marketing strategy

10|03|2009

By Jay Maharjan
I believe that marketing is more of a science that an art. Every entrepreneur should be on top of their marketing strategy. Here is a list of 10 tips to take charge of your campaign.

Prepare a formal marketing plan – i.e. if you don’t have one already. Regardless of the size of your [...]

Re-evaluate and measure your marketing strategy in 10 steps

10|27|2008

By Jay Maharjan
I believe that marketing is more of a science than an art. Every entrepreneur should be on top of their marketing strategy. Here is a list of 10 tips to take charge of your campaign.
a. Prepare a formal marketing plan –
i.e. if you don’t have one already. Regardless of the size of your [...]

Important tips for writing a press release

10|13|2008

By Jay Maharjan on October 22, 2007
As an entrepreneur, publicity can be the key to taking your venture to the next level. I think there’s no such thing as bad publicity, especially if you are a budding start-up. In the digital age, when the buzz can spread like California wildfire, any sort of publicity can [...]

Fastest Way to Find New Customers

10|10|2008

11.27.2007
Entrepreneur:
“If you’re a startup, the fastest way to get the cash registers ringing is a little-used method that involves forming “host-beneficiary” relationships with established businesses that cater to a target audience similar to yours. Then you promote yourself to their database with a special offer presented as a gift from the older business.
The beauty of [...]

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